Our Roast

A light roast has a short roast time, a lighter body, may feel clean, with mellow flavors. A medium roast feels like tangy acidity, tastes balanced with smooth and rich flavors, with noted aromas. A dark roast however, is fuller-bodied, robust, and with bold flavors with minimal aromas, unlike light and medium roasts. Keep in mind that taste is subjective. Why Happy Beans Roaster you might ask? We purchase and source fair trade, all Arabica Coffee beans, sustainably, naturally, organically grown, and hand-picked, in an environmentally, socially, and economically responsible manner. This ensures long term relationships with farmers and traders, who in turn earn more income for their families by producing high quality Arabica Coffee.

With fair trade, natural, and organic practices, we pay a higher price for the coffee, because the farmers earn more for their hard work, and to support their families. The coffee we sell comes from some of the best coffee producing countries, in Africa, Latin America, and South East Asia.

Coffee Roasts

Coffee Tips


If not in its original bag, store coffee in an airtight container at room temperature. After it has been grounded and opened, it should be used within a week for ultimate flavor. Coffee should be protected from oxygen, heat, light, and moisture.Coffee should never be refrigerated, or frozen, as our experience tells us that doing so compromises freshness and flavor. Also, you should never reheat coffee, and you should not leave brewed coffee for more than 15-20 minutes on a burner as it loses flavor and becomes more bitter.